Clayton & Crume, 2024

The world of boots hasn’t just been underwhelming: it’s vast and confusing, too. But when you’re introduced to a pair of real good boots — the kind that you can take to a cobbler and keep wearing for decades — that can be a game-changer.

The goal was to make a boot in the traditional way—not as they were made 50 years ago, but as they were made 100 years ago. The launch of this campaign was simple: showcasing the handcrafted boot in a simple way for the customer to understand they are buying something that will last decades, not days.

Photoshoot Product Styling
Email Campaign
SMS
Social Campaign Launch
Website Banners
Print
Package Design

Creative Direction: Leslie Wilkins
Styling: Rosalyn Stuart, Lauren Buller
Design: Rosalyn Stuart, Leslie Wilkins
Marketing: Arica Johnson, Gabe Duverge
Videography: Jack Brown
Photography: Kirk Chambers
Location: The Pointe, Louisville, KY