Clayton & Crume, 2025

Each spring, just in time for Mother’s Day, Clayton & Crume celebrates its iconic tote with a special promotion—offering both timeless classics and a fresh release of limited-run colorways. For Spring 2025, I led the creative direction behind the campaign, which introduced three new small-batch suedes: Cinnamon, Sage, and Oxford.

Photoshoot Product Styling
Email Campaign
Social Campaign Launch
Website Banners
SMS

Creative Direction: Leslie Wilkins, Katherine Jury
Styling: Rosalyn Stuart, Lauren Buller, Tenille Novinger
Design: Rosalyn Stuart
Marketing: Gabe Duverge
Photography: Kate Leichardt
Videography: Jack Brown
Model: Kateland Harris
Location: Shop Chunk, Louisville, KY